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How and why to batch your social media posts
Cookies aren’t the only thing you can make in batches. If you’re a small business owner, batching your social media content is a powerful way to save time and get your social media calendar organised....
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Choosing A Business Name – Here’s how to pick the perfect one
Choosing a business name is crucial as it is typically the first thing people will learn about your new brand. Although it is a challenge, these three steps will encourage you to get the most out of...
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How to maintain health and wellbeing as a business owner
In PR, just like TV news, no two days are the same. That is what makes it easy to find excuses to justify fast food and not making time for your health and wellbeing, but it is not sustainable. For...
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The beginner’s guide to creating SEO-friendly blog posts
You have finally started your blog and are looking to turn it into a business, but these three annoying letters keep popping up everywhere. What even is SEO? Isn’t it dead? Let’s dive into creating...
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How to find guests for your podcast (the right ones)
I am shocked how many new hosts start knocking on the door of huge celebrities in their field asking for an interview for their show that hasn't even reached ten episodes yet. There is something to be...
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Content Ideas For Video Marketing Success
Whereas once the web was a drab, text-based world, there has been a revolution in download speeds over the last two decades that means that now mobile devices are equipped with 4G networks that have...
View ArticleSearch Engine Optimisation: Why the business of SEO should be everyone’s...
Search Engine Optimisation – or SEO – is always a hot topic because it is so important – it allows your business to be found online with ease. It’s also been a hot topic because in the past, it’s been...
View ArticleThree things that your buyers and clients find important
It is easy to just be focused on the product you are selling, and trying to get your clients to purchase your fantastic product. You know how great it is, and perhaps you think everyone needs your...
View Article7 marketing mistakes your small business might be making
Is Your Small Business Making These Marketing Mistakes? Most small businesses don’t have extra resources to throw around in a bid to get more customers. However, many decisions that are made don’t...
View ArticleWhich social media platforms will boost your business?
With many social media platforms available to businesses at the moment, it can be difficult to figure out which ones are worth focusing on. By identifying which platforms will generate the most...
View Article8 key things to include when pitching your press release
Pitching to the media is not always easy, but there are ways to increase your chance of success. An effective media release all comes down to research, preparation and a targeted pitch. You’ll notice...
View ArticleConquering the World of Digital Marketing: Interview with Milica Dobrenov and...
Our interview begins, on this unusually warm September morning, with the bold clacking sound of a pair of black stilettos. We are about to meet Milica Dobrenov and Nataša Bajić, the co-founders of Four...
View ArticleSimple and efficient marketing – five steps to re-engage your existing clients
There are so many ways to generate new business today: lead generators, complicated email CRMs, sales funnels capturing new leads followed by a series of emails driving them into your product ecosystem...
View ArticleBeing content with your content: How to know if it’s time to change
Several years ago, I penned a song entitled “Content” [kuh n-tent] that was all about being satisfied. Everyone pronounced it “content” [kon-tent] and thought it was a placeholder for the actual title....
View ArticleFinding the cash for your start-up’s first marketing campaign
So you have a fantastic idea for a startup and enough funds to create a minimal viable product to test it on the market? That’s great; you’re on your way to launching a potentially successful venture....
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