‘Girls in Science’ Worst Campaign Ever [VIDEO]
“Science: It’s a Girl Thing!” video was part of the ‘Girls in Science’ Campaign and it meant to encourage young girls to study and pursue a career in science. Instead it completely missed the target...
View Article8 easy steps to get more value for your advertising $$
Many small business owners take a shotgun approach to advertising hoping they will hit their target. This approach can waste time and money. The new year is definitely the time to re-think your...
View ArticleMarketing tips to reach the 50+ market
In Australia today, adults aged 50+ are unchallenged in terms of their discretionary income, spending and net worth. They comprise 58.8% of Australian households but, more importantly, they control...
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5 Useful Free Online Marketing Tools
Some people may say that “nothing’s for free”, but never underestimate the power of the Internet. Thanks to Google and many other digital companies, we now have a packed toolkit at our disposal in the...
View ArticleSo you think you know Marketing? – our guide to Integrated Marketing...
You can spot those who have done a marketing degree (or part thereof) a mile away – the giveaway is their use of irrelevant marketing jargon like “point of difference” and “call to action”. These...
View ArticleWhy Every Small Business Should Write Their Own Creative Brief – Each Year
Why Every Small Business Should Write Their Own Creative Brief – Each Year If you own and operate your own business, then you know how easy it is to get caught up in the daily operations. There is,...
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5 common social media mistakes businesses make
“I’m on my social media accounts all the time – where are my sales?” is a cry often heard from many businesses. With limited time, we need to see return from our marketing efforts. However, all too...
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4 simple design principles to improve your website
Most businesses these days have a website, or a basic online presence. Even people pursuing hobbies will make a website at some point to share what they’re doing. How your website is perceived will...
View ArticleImportant things you should be doing to increase your conversion rate – hear...
This is sponsored content. In a competitive market where consumers have a wealth of choice, it’s more important than ever for businesses to maximise marketing return with successful lead conversion. Up...
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A marketing makeover on a shoestring
Just as women update their hairstyle and wardrobe from time to time, as your business grows and develops, your marketing may need a makeover of its own too. Like so many other business owners, you may...
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6 reasons why you should hire a freelancer
With the needs of business shifting towards task-oriented, flexible work arrangements, freelancing is on the rise. Services like ODesk or Airtasker, have made the option to freelance simpler and...
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3 steps for connecting with your cream market
When you work with your ideal client, everything that is important to you just works as you like. Your ideal client values your time and your expertise. They pay on time and they refer business to you....
View Article5 video concepts to engage your target audience
Video is the easiest way to build rapport and trust online. People buy from people they know, like and trust. Here are 5 video concepts that can provide engaging content for your target audience. 1....
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4 ways your competition can help boost your business
Theodore Roosevelt thought that comparison was the thief of joy. Not in 2015. Traditionally we study our competitors during the planning process of our own businesses, often using an analysis of their...
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8 simple ways to turn your business from good to fabulously good
For all the other business owners out there, you can probably relate to this when I say, “Business is easier said than done.” It’s exciting to talk about starting your own business, but it’s a whole...
View Article7 steps of market research before launching a new product
New ideas for products and services are conceived every day — yet many of them fail because they weren’t properly introduced to the market. Market research helps ensure both that the product launch...
View ArticleWhat is Periscope and how can it help your business?
Just when you thought social media couldn’t become any more ubiquitous, livestreaming app Periscope has burst onto the scene. Since its acquisition by Twitter in March for a rumored $100 million,...
View Article3 unexpected lessons that have sustained my small business
Before I started my first small business I was working as a loans officer at a bank. My decision to work at a bank was mostly determined by the fact that I would have access to a phone so I could call...
View Article6 Ways to Build Your Brand
Whether you are aspiring to create a large or small business, it is essential to build your brand from the onset. Your brand immediately reflects to your potential customers who and what you are about,...
View ArticleHow to be more engaging in your PR
Do you admire those succinct communicators, the ones that find it incredibly easy to leave modestly at the door as they talk about themselves, or the ones that are so passionate about what they do they...
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